DESIGN Brief

Investing in the future of your business.

 
About You
Name *
Name
About your company
http://
This is a quick summary of your business that you can deliver in under 20 seconds, aimed at prospective investors, employees, or customers.
Everything you can do for a client or customer
What are you certain to do well? Why?
What are your biggest struggles? "None" isn't an answer.
Where are we headed? (Eg. Disneyland's vision statement is "To make people happy.")
How will we get there? (Eg. Disneyland's mission statement is "To be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.")
How do we communicate that in one phrase? (Eg. Disneyland's tagline is "The happiest place on Earth.")
To dominate the industry? To sell? To maintain something small and reliable?
The Competition
Target Audience / Ideal Customer
Think of your target audience as a specific individual. Your ideal customer just walked through the door
Give them a name
Give them a name
Neighbourhood, City
Project Scope
Project Deliverables *
What you're looking to receive from this project.
Anything to add or clarify?
Budget and time management
Deadline *
Deadline
When do you need this done by?
Who's representing your business and calling the shots on this project?
Is anyone else involved in this project? Sub-contractors? Agencies? Stakeholders?
Feel free to add anything we haven't covered yet.
Not required. Do you have a budget in mind? This helps me to know where you're coming from, and gauge the time I can invest in your project.
$
Is there anything further that you expect from this relationship, moving forward?