Cream & Sugar

How can you brand ice cream in an oversaturated market? 

Ice cream is everywhere. There are big box creameries that sacrifice quality for affordability. There are craft operations that do the opposite. There are lactose-free alternatives. There are sorbets. There are both conservatively Italian and wildly outrageous Gelatos. Cream&Sugar was certain they had a great-tasting product—built around simplicity and honesty—but they wanted to differentiate themselves by focussing on the emotional space that ice cream occupies in our hearts. 

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