POLAR PARK BREWING CO.
Polar Park Brewing Co. is an upcoming craft brewery in Edmonton, Alberta. The project is still under construction and will be updated as developments occur.
POLAR PARK WILDLIFE RESERVE
The brewery's namesake was operated by owner Rob Oeming's grandfather Al in the mid-to-late 1900's, promoting sustainability and ecological awareness. Rob looks to carry on Al Oeming's legacy, by offering an organic, sustainable product that pledges a portion from each sale to wildlife protection in northern Canada.
The mindset behind the brand was to tie itself into the past, while creating an identity apart from the park. The image includes the namesake bear striding across an iceberg of hops. The typeface and colours are nostalgic of 1950's prints.