Press'd Sandwich Shop

How can you inspire an obsession with sandwiches?

 

Press'd Sandwich Shop is an Albertan franchise focussed on bringing the sandwich back to its roots. The fast-casual restaurants bake fresh loaves of bread every day. Like, REAL loaves of bread, that are sliced into thick, spongy, ingredient-holsters, then filled with tonnes of simple, fresh ingredients. These guys love sandwiches. The question became, what happened to the love for sandwiches? When did the passion turn into a need for convenience? How could we bring back the love?