SWIFT CURRENT BRONCOS: CHRISTMAS JERSEY
Worn on December 11, 2014, this specialty holiday jersey was commissioned for the Western Hockey League's Swift Current Broncos on "Teddy Bear Toss Night". When the Broncos scored their first goal 29 seconds into the 2nd period, fans showered the ice with teddy bears, that were then donated to local children's hospitals. The game-worn jerseys were auctioned off, with the proceeds spent hosting Christmas dinner for underprivileged children.
A collaborative project with Full Stride Designs (@wizardofvause)
In 2014, the club rebranded (pictured) into an updated version of their historic crest, featuring an iconic bucking bronco and horseshoe.
This Christmas-themed jersey is meant to be a balance of fun holiday spirit, and loyalty to the established Broncos brand. The logo is reminiscent of the Broncos original "bucking bronco" crest, with an updated seasonal typeface and reindeer.