CF Annual Report

Editorial, Print Design

On September 30, 2021 Canada marked the first National Day for Truth and Reconciliation. The day honours the lost First Nations, Inuit and Métis children and Survivors of residential schools, their families and communities. In the lead up to the National Day for Truth and Reconciliation, the Calgary Foundation—a community-minded charitable organization that facilitates connections between donors and community organizations that benefit the city of Calgary and surrounding areas—released their annual report on the public to undertake a perspective shift.

The report utilizes experiments in type scale, orientation and texture to illustrate the mandates of the report that stress how we need to shift our perspective in order to unlearn our history and accept our responsibility.

Read the Annual Report here.

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Client: Calgary Foundation

Agency: Daughter Creative

Creative Direction: Stephanie Kochorek

Copywriting: Jordan Finlayson