GroundUp

Identity, Packaging

GroundUp upcycles spent ingredients from cafes and breweries to make super flours that are healthy for humans & the planet. Our strategy was to separate this product from the expected kraft-paper-design of the organics industry. The goal was to create an elevated look that felt high-end, while also becoming an educational tool for the upcycling process.

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Client: GroundUp Eco-Ventures

Agency: Daughter Creative

Creative Direction: Keli Pollock

Copywriting: Diana Prymack