The Establishment
Identity, Packaging, Animation
The Establishment had goals of creating radical new beers, while honouring history, and transparency of ingredients. They're a bunch of engineers who live in a world of chemical compounds and a taproom menu that automatically updates VIA a github python script. They wanted a way to stand out amongst the visual noise of a craft beer fridge, and needed a labelling system that was scalable and reproducible. The result is a brand that is as visually-impactful as it is paired-back, guided by bauhausian principles of form-over-function. Where the cans are restrained, the merch is anything but, featuring loud colours and an ever-evolving roster of brand-centric artwork.
![](https://cdn.prod.website-files.com/6251b33d303e7671ae6f7537/6251de8fc05b3f577a37fe1f_Daughter_Establishment_F1.jpg)
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![](https://cdn.prod.website-files.com/6251b33d303e7671ae6f7537/6251deca30baaddf2e6a3392_Daughter_Establishment_O1.jpg)
![](https://cdn.prod.website-files.com/6251b33d303e7671ae6f7537/6251deca3b732e6ed708574d_Daughter_Establishment_O2.jpg)
![](https://cdn.prod.website-files.com/6251b33d303e7671ae6f7537/6251ded470f31d6460d25262_Daughter_Establishment_Q1.jpg)
![](https://cdn.prod.website-files.com/6251b33d303e7671ae6f7537/6251deab16ff634ca21c2305_Daughter_Establishment_L1.jpg)
![](https://cdn.prod.website-files.com/6251b33d303e7671ae6f7537/6424eca4d4819a447d7472af_Establishment_Benjamagnus_Tile2.png)
![](https://cdn.prod.website-files.com/6251b33d303e7671ae6f7537/6424eca4e3530403ec339000_Establishment_Benjamagnus_Tile1.png)
![](https://cdn.prod.website-files.com/6251b33d303e7671ae6f7537/6424eca4a127ac273eeafa0f_Establishment_Benjamagnus_Tile3.png)
![](https://cdn.prod.website-files.com/6251b33d303e7671ae6f7537/6424eca40acd173f6f80c45f_Establishment_Benjamagnus_Tile4.png)
![](https://cdn.prod.website-files.com/6251b33d303e7671ae6f7537/6423911c8f63c14938d81f59_Daughter_Establishment_H1.jpg)
Client: The Establishment Brewing Company
Agency: Daughter Creative
Creative Direction: Jonathan Herman, Stephanie Kochorek
Photography: Brendan Stephens